Grupenmager invested $70,000 of her personal savings and opened her first Uni K Waxing Studio in South Beach, Miami in 1993. All she divulges about the proprietary formula is that it’s composed of a resin wax from a special pine tree, a small amount of beeswax, and special flowers. After a year-and-a-half they were able to create a special wax that doesn’t need to be heated before application. As a single mother raising two twin daughters alone- Grupenmager was newly divorced-she decided the time was right to pursue her dream to launch a new type of waxing business. ![]() ![]() As she recalls, “Something clicked in my head that day I knew I needed to invent an alternative.”Ī serial entrepreneur that ran printing businesses in Miami and previously Buenos Aires, Grupenmager hired a chemical engineer friend who was in the beauty industry to work on her project. That’s when she realized there was a great opportunity to develop a waxing service that was quick, professional and affordable. The cost for the service was $180 and the service was terrible. There she was amazed at how body waxing was in such high demand by men and women of all ages. Inspiration for the product came in 1991 when she took her daughter to get a leg wax at a salon in Miami. Grupenmager also professionalized the trade, developing a training program for waxers at her salons. It’s often a painful procedure and can irritate the skin. Unwanted hair is removed by slathering hot wax onto the skin, applying paper strips that are then ripped off with hairs attached. Up until the early 1990s hot honey beeswax was the only product typically used for body waxing, which is still used today. Known as the “Baroness of Bare,” Grupenmager has revolutionized the industry by inventing a natural body wax that is elastic, can be applied at body temperature and removed without the use of paper strips. It now has 33 Uni K Wax Studio franchise locations that span Florida, New York, New Jersey and Texas as demand for personal grooming services among men and women has boomed. Over the last three decades she’s built her company, UKW Franchising Co., into a franchising empire. It is a $7.8 billion market expected to grow to an estimated $10.8 billion by 2028, according to ’s marketing analysis. Noemi Grupenmager has made her mark in a lucrative and fast-growing niche in the U.S. ![]() Noemi Grupenmager created the unisex waxing franchise Uni K Wax Studio.
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